![]() ![]() ![]() And it will likewise come as no surprise that Snapchat is not looking at any particularly aggressive business targets for the new service – advertising, rather than subscription, will continue to be the mainstay of the business model for even the most distantly foreseeable future. If anything, that would seem to weaken the offering for businesses still further. It will shock no business users that Snapchat plans to add extra features to the service in the future, though there may well be some bleed over between what standard users and subscription users can do. So if your target market coincides with Snapchat users, the forty bucks a year looks pretty good value. But Snapchat does have a demographic as a typical user that is difficult to reach on many social platforms. Data on users who have watched shared stories and the BFF pin can be used to get some understanding of how effective a company’s previous stories have been in reaching potential clients, and beginning to create a corporate relationship between the companies and those who are interested in their services. Changing the icon might be useful for potential marketing purposes. That’s a small additional benefits package in terms of business users. Use a “BFF” pin that lets users mark out specific friends or users, so they can be corralled for targeting with stories. ![]() Get data on who has rewatched particular Snapchat stories.ARTIFICIAL INTELLIGENCE What’s on your mind? Facebook will soon know ![]()
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